Central Vista Business Improvement District Councils Intent to Levy

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On February 23, 2021 at 5:30 p.m. the Vista City Council will vote on the intent to levy the Central Vista Business Improvement District.
The business district was established August 22, 1995. Adopted City Council Ordinance No. 95-8, establishing a parking and business improvement district with the City of Vista to be known as the “Central Vista Business Improvement District” (Vote: 3-2, Cole and Valluzzi opposed).

The City Council hereby declares its intention to levy and collect assessments on businesses within the District for the fiscal year commencing July 1, 2021, in the amounts as described in Proposed Levy of Assessment for Fiscal Year 2021/22, attached hereto and incorporated herein. The assessments proposed to be levied are based upon the estimated benefit to the businesses and property within the District.

The Central Vista Business Improvement District is located generally in the downtown Vista commercial area located along South Santa Fe Avenue, between Valencia Drive on the west to Civic Center Drive on the east, including the Historic Downtown, Vista Village and Paseo Santa Fe, is shown in Attachment 2.

At the public hearing, the City Council will consider all protests, both written and oral, presented to the City Council prior to the close of the hearing. Each written protest shall contain a description of the business in which the person subscribing the protest is interested sufficiently to identify the business, and if a person subscribing is not shown on the official records of the City as the owner of the business, the protest shall contain or be accompanied by written evidence that the person subscribing is the owner of the business. A written protest which does not comply with this section shall not be counted in determining a majority protests.

If written protests are received from the owners of businesses in the District which will pay 50 percent or more of the assessments proposed to be levied and protests are not withdrawn so as to reduce the protests to less than 50 percent, no further proceedings to levy the proposed assessment, as contained herein, shall be taken for a period of one year from the date of the dinging by the City Council that a majority protest exists. If the majority protest is only against the furnishing of a specified type of improvement or activity within the District, those types of improvements or activities shall be eliminated.

1. General promotion of business activities
2. Promotion of public events
3. Decoration of public places
4. Furnishing music for public places/events
5. Acquisition, construction, installation and/or maintenance of improvements
6. Other operating activities

For a full agenda