Customers at Holiday Wine Cellar in Escondido are getting something extra with every purchase – a message about preventing underage drinking.
CDFE Youth Leaders from various high schools in the Escondido Unified High School District (EUHSD) designed stickers to go on alcoholic beverages and retail end-caps displays, aimed at reminding adults not to purchase/provide alcohol for minors or to allow underage drinking at parties. CDFE Youth Leaders partnered with MADD, San Diego Affiliate, the Escondido Police, City Council members, and other community partners and alcohol retailers.
The “Sticker Shock” Campaign is a national campaign involving partnering with stores that sell beer, wine and liquor to take home. Now, the concept has expanded to bars and restaurants that deliver and serve food to go, to include safe driving messages. This is the first Sticker Shock event in Escondido since 2013 and we hope to continue with this moment to regularly remind adults to not purchase or provide alcohol for minors around major holiday’s where heavy drinking may be involved.
The stickers include a QR code link to an Instagram page where people can learn more about how alcohol impacts teenager’s health, what parents can do, and the laws regarding underage drinking.
Who: CDFE Youth Leaders and Community members
Escondido Police Department
K.C., Manager, Holiday Wine Cellar
Joe Garcia, City Council Member, Escondido
Naomi Medrano, Communication Specialist, Coalition for Drug Free Escondido & COMPACT
Where: Holiday Wine Cellar, 302 W Mission Ave, Escondido, CA 92025
When: Thursday, May 26, 2022, at 4:00 p.m.
Why: Every year, drunk- and drugged-driving crashes kill more than 10 thousand people nationwide. 1 According to the 2020 National Survey on Drug Use and Health, the majority of underage drinkers (72%) did not pay for alcohol the last time they drank and the most common source of alcohol (29%) for these youth was an unrelated person aged 21 or older. 2 During major holidays, responsible businesses like the Holiday Wine Cellar are doing their part to keep alcohol out of the hands of minors by not selling or serving alcohol to minors. Research shows that parents have an enormous influence on their children’s behavior. When parents talk to children and teenagers, it can keep them from drinking at an early age. 3
Citations:
1 National Highway Traffic Safety Administration National Center for Statistics and Analysis. (2020, December). Overview of motor vehicle crashes in 2019. (Traffic Safety Facts Research Note. Report No. DOT HS 813 060). National Highway Traffic Safety Administration.
Cited here: https://www.nhtsa.gov/risky-driving/drunk-driving
2 2020 National Survey on Drug Use and Health Key Substance Use and Mental Health Indicators in the United States: Results from the 2020 National Survey on Drug Use and Health
3 National Institute on Alcohol Abuse and Alcoholism, Make a Difference: Talk to Your Child About Alcohol – Parents, Updated May 2021 https://www.niaaa.nih.gov/publications/brochures-and-fact-sheets/make-a-difference-child-alcohol
