OCEANSIDE, Calif. (May 09, 2022) – Tri-City Medical Center took home 23 trophies including the prestigious Best in Show award at the Health Care Communicators of Southern California’s Finest Awards Friday. TCMC was honored to accept eight gold, nine silver and five bronze awards, which centered around brand campaigns and communication and design projects that elevated the hospital and its staff in 2021.
Health Care Communicators of Southern California is a member-led organization that trains and connects healthcare professionals. The Finest Awards is an annual celebration recognizing the best in their field. Last year, TCMC took home 19 awards including Best in Show for their work in 2019-2020.
TCMC’s marketing campaigns in 2021 centered around their 60th anniversary celebration, highlighting their six decades of experience and revitalizing the look and feel of their hospital. In an effort to breathe new life into the hospital, they created “Pockets of Awesome” where vibrant and educational installations can be discovered throughout the building. They created a dynamic timeline that pops off the wall across from Patient Registration, reminding patients of their vast experience and installed visually stunning photographic art from the cities of Carlsbad, Oceanside and Vista. These projects won gold in several categories.
TCMC also won Best in Show and gold awards for projects highlighting their doctors, nurses and staff in their Heroes Live Here displays inside and outside the hospital, a campaign to honor the many heroes who work at TCMC.
“The pandemic elevated the public’s awareness of the heroes who have answered the call to care for others… These projects allowed us to honor them and the communities we serve,” said Aaron Byzak,
Chief External Affairs Officer for TCMC. “I am proud of the small but mighty team in External Affairs who brought these projects to life.”
A full list of awards below:
Best in Show
Publications, Collateral & Design
Heroes Live Here
Gold
Publications, Collateral & Design
Posters
Heroes Live Here
Gold
Publications, Collateral & Design
Giveaway Items
COVID-19 Vaccination Response Team Gear
Gold Advertising Outdoor
Heroes Light Pole Banners
Gold
Writing
Op-ED/Editorial
Colorectal Cancer Awareness, Screening Saves
Lives
Gold
Special Events
Multi-Day Event or Observance
The Big Reveal
Gold
Publications, Collateral & Design Logo Creation/Brand Identity Seaside Medical Group
Gold
Public Relations Campaigns
Internal Communications
60th Anniversary Projects
Gold
Public Relations Campaigns
Media Relations
Mobile COVID-19 Vaccination Clinic
Silver Advertising Print
San Diego Union Tribune Neighborhood
Spotlight
Silver Advertising Online/Web
60th Anniversary Digital Ad
Silver Advertising Outdoor
60th Anniversary Billboard
Silver
Publications, Collateral & Design Internal/External Newsletters Heart of Tri-City (HOTC)
Silver
Off the Wall
On the Wall
Silver
Public Relations Campaigns
Overall Campaign
TCMC 60th Anniversary
Silver
Publications, Collateral & Design
Giveaway Items
Heroes Live Here & COASTAL T-Shirts
Silver
Special Events
Single-Day Event or Observance
60th Anniversary BBQ
Silver
Publications, Collateral & Design
Logo Creation/Brand Identity
60th Anniversary
Bronze Advertising Print
60th Anniversary
Bronze
Publications, Collateral & Design Internal/External Newsletters Community Connections
Bronze
Digital Marketing – Search Engine Marketing
OSNC Pay-Per Click
Bronze
Digital Marketing – Social Media
#ALegacyToBeProudOf
Bronze
Publications, Collateral & Design
Special Publications
60th Anniversary/History Wall Insert
Pictured (left to right): Jessica Shrader, Aaron Byzak, Jillian Dunn, Kandice Roth, Doug Oakes
About Tri-City Medical Center
Tri-City Medical Center has served our community for nearly 60 years and is one of the largest employers in North San Diego County. As a full-service acute care hospital with three primary care clinics and over 500 physicians practicing in over 60 specialties, Tri-City is vital to the well-being of our community and serves as a healthcare safety net for many of our citizens. The hospital has received a Gold Seal of Approval® from the Joint Commission showcasing a commitment to safe and effective patient care for the residents of the community.
Tri-City Medical Center prides itself on being the home to leading orthopedic, spine and cardiovascular health services while also specializing in world-class women’s health, robotic surgery, cancer and emergency care. Tri- City’s Emergency Department is there for your loved ones in their time of need and is highly regarded for our heart attack and stroke treatment programs. When minutes matter Tri-City is your source for quality compassionate care close to home. The hospital operates the largest Level III Neonatal Intensive Care Unit
(NICU) in North County. Tri-City partners with nearly 60 local non-profit and community organizations as part of our COASTAL Commitment initiative. Together we are helping tackle some of our communities’ pressing health and social needs.
