The goal of Vista’s new “Clean and Safe” program is to provide services that continually improve and safeguard the vitality of Vista Village, Paseo Santa Fe and Downtown Vista. Launched in May 2022, the program’s two big areas of focus are business support and community hospitality, and the intent is to complement more traditional public safety activities.
“We are not here to replace public safety officers, but we are here to help safeguard this area in Vista by being consistent and engaged eyes and ears in the community,” said David Aguilar, Regional Vice President for Block by Block, the company contracted to provide safety and light cleaning services for Vista’s downtown district.
“We protect the welfare of cities and businesses in a way that allows public safety officers to focus on bigger, more pressing issues.”
Block By Block’s team of ambassadors can now be seen in the city’s downtown district, and some of their initial activities include connecting with local businesses, cleaning the area of litter, logging maintenance requests that require Public Works attention, and learning the needs of the community. Block by Block Division Vice President Daniela Vasile explains by consistently addressing the “broken window syndrome,” Vista’s team of ambassadors can ensure the area is welcoming for everyone and businesses can prosper. “When an area is well taken care of, it looks more inviting, and crime is deterred,” said Vasile. “From the sidewalk to the street, our team is there to make certain that things are clean and safe for the community to enjoy.”
Read more about Vista’s Clean and Safe Program and the ambassadors.
