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Little Cakes Kitchen Becomes Frontline Careers’ First Frontline Friendly Certified Business

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SAN MARCOS, Calif. – Frontline Careers, a Southern California based workplace culture startup, is proud to announce that Little Cakes Kitchen of Vista California has earned the first-ever Frontline FriendlySM certification. Based primarily on anonymous employee feedback and company human resource management practices, this unique distinction recognizes companies that invest in and support their frontline managers and employees. Little Cakes Kitchen, a growing business that is already famous for its award-winning cupcakes, can now also add their award-winning frontline work environment to its list of accomplishments. It comes as no surprise that all surveyed employees reported feeling very proud to work for the company, and it’s easy to see why.

“It’s always good to get validation,” said Don Hein, owner of Little Cakes Kitchen. “I’ll sometimes hear that so-and-so feels like this, but they don’t want to tell you. So it’s good to know what our employees really thought, especially coming from a period [COVID] where people felt so stressed.”

As a purpose-driven startup, Frontline Careers was founded under a core mission to connect frontline workers looking for more, with companies that offer more. In the case of Little Cakes Kitchen, earning the Frontline FriendlySM certification let’s job seekers and customers in North San Diego County know that they truly do offer more than the average frontline work environment.

“What I like most about Little Cakes is the learning. Like the basics of decoration and behind the scenes with sales. I’ve learned quite a lot here”, said Karina Walters, retail store manager. “I started as a night time baker seven years ago and am now the manager of the new location opening on September 1st. And I’m still currently learning now, which is really nice.”

Like Karina, 73% of US frontline workers see having learning opportunities at work as critical to career advancement.* These opportunities, along with other sought after workplace attributes, are all evaluated as part of Frontline Careers’ proprietary Frontline FriendlySM assessment. From job growth to supportive management, this assessment helps companies identify key strengths and areas of improvement, based on direct feedback from current employees.

Little Cakes Kitchen plans to leverage the valuable insights gained from their assessment to further improve their workplace culture, which combined with their certification, will help attract more top frontline talent in an increasingly competitive labor market. “In this day and age you have to let people know quickly and easily that your company is a good company to work for, but finding ways to do that right now is very challenging. I would say solving this issue is the biggest benefit of Frontline FriendlySM certification,” said Hein.

Jason Roberts, CEO of Frontline Careers, could not agree more. “Everyone knows Little Cakes Kitchen makes a world-class cupcake. They are, after all, a two-time national Cupcake Wars winner. But how impactful is it that this small business in Vista, California is now also known as an employer that provides a world-class work environment for their frontline employees? They are truly on the forefront of something special.”

Congratulations Little Cakes Kitchen on achieving this great milestone. If you’re in the Vista area, don’t forget to stop by and get some of their out-of-this-world cupcakes at one of their two locations.
For more information on how to get certified as a Frontline FriendlySM company, visit www.frontlinecareers.com/certification or contact the company at info@frontlinecareers.com.

*Source: McKinsey & Company, Bridging the Advancement Gap, July 21, 2022

About Frontline Careers:
Founded in January 2020, Frontline Careers is a Southern California-based startup with a mission to connect frontline workers looking for more, with companies that offer more. The startup’s proprietary Frontline Friendly℠ Assessment and Certification process enables frontline job seekers, customers, and investors to better identify those companies that truly value and invest in their frontline workers. In addition, Frontline Careers offers a job site exclusive only to companies offering benefits and perks beyond pay to their frontline employees.

Contacts

Jason Roberts
Chief Executive Officer
832.530.1426
jason@frontlinecareers.com

Ari Malka
Chief Operating Officer
713.819.8340
ari@frontlinecareers.com

Tie Roberts
Chief Digital Officer
832.567.0903
tie@frontlinecareers.com

Cal State San Marcos Professor’s Grants Will Open More Doors to Science

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Cal State San Marcos physics professor Ed Price has received two grants that will further his longstanding efforts to increase access to scientific education to students from all backgrounds.

The first is a five-year, $1.49 million grant from the National Science Foundation that will extend and expand CSUSM’s Mobile Making program, through which undergraduates in

STEM majors are dispatched to local middle schools to deliver science lessons

to mostly underrepresented students.

The second is a three-year, $480,000 grant from NASA to create an “aerospace academy” for local high school students, many of them from low-income backgrounds.

Both programs will operate through the Center for Research and Engagement in STEM Education (CRESE), for which Price is the faculty director and co-founder.

“Working in our community and working with students to whom these opportunities historically have been denied, that’s something that’s really important to me,” Price said. “And one of the things I love about being at Cal State San Marcos is that we’re in a great position to do something about that.”

The NSF grant builds on a similar one that CSUSM received five years ago that established CRESE and the Mobile Making program. The new grant continues the practice of sending STEM ambassadors into local schools to lead science experiments and other projects during after-school periods. But the additional funding will allow CSUSM to more than double (to about 30) the number of middle schools and upper elementary grades that it reaches, including in more remote school districts like Oceanside, Fallbrook and Bonsall.

As part of the grant to CSUSM, the NSF also awarded money to start up Mobile Making programs at three other California State University campuses – Fresno, Long Beach and San Luis Obispo – and Price and his team will assist with the launching of those initiatives this fall and spring. And the CSU Chancellor’s Office will help disseminate the results as a means of encouraging other campuses to adopt the program as well.

“We’ve learned a lot about how to make this work, and I think we have a good model,” Price said. “It’s proven to the point that it does make sense for other places to try it. The things that make it work here, like the power of our campus as a regional institution, that’s true of a lot of CSUs, and I think that there’s no reason that this wouldn’t work in other places.”

A co-principal investigator for the grant is Sinem Siyahhan, a professor in the School of Education. For many years, Siyahhan has run a program in which undergraduate students planning to pursue a teaching credential fan out to after-school sessions to organize activities with kids. During the pandemic, Siyahhan and Price merged their programs, and now the STEM ambassadors are accompanied on their outings by future teachers. In all, hundreds of CSUSM students will participate in the Mobile Making program during each

of the next five years.

The NASA grant was secured by Price in collaboration with Gerardo Dominguez, a fellow physics professor. CSUSM was one of only eight institutions nationwide that received a total of $3.8 million in Minority University Research and Education (MUREP) awards for the MUREP Aerospace Academy (MAA).

CSUSM’s version of this academy involves a partnership with four area high schools: San Marcos and Mission Hills in San Marcos and San Pasqual and Orange Glen in Escondido. For each of the next three years, a group of STEM majors from CSUSM will work with about 25 students from each of the sites (about 100 total) on a year-long set of activities around a common theme. The experience will culminate in a summer capstone project in which NASA will present students with a challenge problem that they will have to develop a solution for.

The theme for this school year is lunar exploration.

Price and Dominguez have several partners on the MAA program, including CSUSM’s National Latino Research Center to work with families of the high school students on college readiness, Carlsbad-based Nordson, Palomar College and a NASA-funded research collaboration called ICE Five-O (of which Dominguez is a member).

“The approach we take at CRESE is really about leveraging the strengths of our students, our relationships with the community, building off of that,” Price said. “That’s the theme in both of these programs. They’re both about giving our youth in the community a chance to engage in science and have early and successful experiences with that.”

About California State University San Marcos

Building on a 32-year history, California State University San Marcos is a forward-focused institution, dedicated to student success fueled by innovation, education and community partnerships. Located on a 306-acre hillside overlooking the City of San Marcos, it is the only public four-year comprehensive university serving North San Diego, Southwest Riverside and South Orange counties.

The university enrolls more than 16,000 students. It ranks among the national leaders in social mobility, increasing the opportunities and improving the life trajectories of underrepresented students. As a recipient of the annual HEED Award since 2014 — a national honor recognizing U.S. colleges and universities that demonstrate an outstanding commitment to diversity and inclusion — CSUSM is committed to creating a diverse and inclusive environment.

Battery – Vista High School Investigation.

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The Vista Sheriff’s Station is investigating a physical altercation at Vista High School. Two incidents in the varsity football locker room were reported to deputies on Friday, September 2. One happened on August 31 and the second on September 1.

Deputies initially received reports about a sexual assault. Sheriff’s Detectives spoke to the 14-year-old victim, his mother, students, parents and faculty. It was determined from the investigation that a sexual assault did not happen.

A video of the incident was provided to the detectives. It shows a teenage boy being forcefully pushed to the ground. The boy was not hurt and did not require medical attention.

It is the policy of the San Diego County Sheriff’s Department not to release identifying information about minor victims.

The Sheriff’s Department investigation of the incident is ongoing.

The Vista Unified School District is conducting its own internal investigation.

City of Carlsbad Seeking input on Environmental Study for Future Housing Sites

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The City of Carlsbad is seeking public input on what environmental impacts should be evaluated in a study on potential sites that could be rezoned to accommodate future housing.

The city is preparing a supplemental environmental impact report for its General Plan, approved in 2015. The report is required as part of the city’s Housing Element Update, a state-required plan approved in July 2021 for how Carlsbad will accommodate projected housing needs through 2029.

As part of a Housing Element Update, the state also requires all cities analyze and update portions of their Public Safety Element, a separate chapter of the General Plan that focuses on citywide topics including climate resiliency, wildfire hazards and evacuation routes. Updates proposed will respond to requirements of new state legislation related to these topics.

Gathering public input on the scope of the supplement environmental review is the first step. Residents can share their input three ways:

In person meeting
Sept. 26, 6 p.m.
Faraday Administration Center
1635 Faraday Ave.

Virtual meeting
Sept. 28, 6 p.m.
Register online

Via mail or email through Oct. 14 to:
Scott Donnell, Senior Planner
City of Carlsbad
Planning Division
1635 Faraday Ave.
Carlsbad, CA 92008
Scott.Donnell@carlsbadca.gov

Zoning changes

The city’s housing plan includes proposed changes to zoning that would allow more housing units on certain properties. This study will evaluate the environmental impacts of those changes, including how it might affect things like transportation, aesthetics and greenhouse gas emissions.

Housing program implementation

The housing plan also includes programs that require the city to make changes to housing standards, such as allowing additional types of housing and higher densities to meet state requirements. The environmental review will analyze the impacts of implementing some of these programs.

Next steps

After helping identify what environmental impacts should be evaluated, residents will have an opportunity to review and provide input on the draft report once it is developed. The supplemental environmental impact report will be presented to the City Council for consideration in 2023.

More information
Housing Plan Update
General Plan
Public Notice for Preparation of Supplemental Environmental Impact Report

Staff contact
Eric Lardy, City Planner
Eric.Lardy@carlsbadca.gov

Sarah Lemons
she | her | hers

Communication & Engagement

City of Carlsbad

1200 Carlsbad Village Drive

Carlsbad, CA 92008

Open House and Ribbon Cutting

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The United Methodist Church of Vista, 490 South Melrose Drive, will have an open house and ribbon cutting at 11 a.m. Sunday, September 25, to celebrate the completion of its new ministry center. The building houses a full-service kitchen, classrooms and office space, as well as a fellowship hall that opens onto a large patio. The church’s community partners, who have received more than $2 million in grants from the church’s Cable Foundation during the past 10 years, will attend. The event is open to the public.

DUI Checkpoint Scheduled for September 16 in Carlsbad

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The City of Carlsbad Police Department announced it will hold a DUI Checkpoint in Carlsbad on Friday, September 16, from 6 p.m. to 2 a.m., the next morning at Carlsbad Boulevard and Beech Avenue.

Checkpoint locations are chosen based on a history of DUI collisions and arrests. The primary purpose of the checkpoint is not to make arrests, but to promote public safety by deterring drivers from driving impaired.

During the checkpoint, officers will look for signs that drivers are under the influence of alcohol and/or drugs.

“DUI Checkpoints are a tool law enforcement can use to discourage and educate potential DUI drivers and help ensure safety on our roadways,” noted Traffic Sergeant Scott Meritt. “It is the Traffic Units highest priority to reduce the impact and tragic results of DUI drivers.”

The Police Department reminds the public that impaired driving is not just from alcohol. Some prescription medications or over-the-counter drugs may interfere with driving. Always follow directions for use and read warning labels about driving or operating heavy machinery, which includes driving a car. Driving under the influence of marijuana is illegal.

If you plan to drink, stay at home or plan for a safe ride home. Use a taxi or rideshare service.

Drivers charged with DUI face an average of $13,500 in fines and penalties, as well as a suspended license.

Funding for this program was provided by a grant from the California Office of Traffic Safety, through the National Highway Traffic Safety Administration.

For more information

Officer Kyle Clement, 760 710 9118 or kyle.clement@carlsbadca.gov

100 Years After Compact, Colorado River Nearing Crisis Point

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by Chris Outcalt and Brittany Peterson
The intensifying crisis facing the Colorado River amounts to what is fundamentally a math problem. The 40 million people who depend on the river to fill up a glass of water at the dinner table or wash their clothes or grow food across millions of acres use significantly more each year than actually flows through […]

Vista City Council is Proclaiming Sept 14th “Rick Randall Day” at Vista City Council Meeting on Sept 13th

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Tonight September 13, 2022 at 5:30pm, come join the Vista City Council in proclaiming “RICK RANDALL DAY” on September 14th.
Rick recently passed away but is known to all as Vista’s one and only AlleyArt Man. He and his wife Jaydon are the creators of some of Vista’s most famous and iconic downtown artworks including AlleyArt Man, AlleyArt Woman, AlleyArt Cat, LoveLocks and the Time Machine. Let’s fill the City Council Chambers tonight at 5:30pm.

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