Frontwave Arena Announces Exclusive Non-Alcoholic Beverage Partnership with Reyes Coca-Cola Bottling

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OCEANSIDE (November 12, 2024) – Frontwave Arena, Oceanside’s new multi-purpose sports and entertainment venue, has announced a partnership with Reyes Coca-Cola Bottling (RCCB), making Coca-Cola the exclusive non-alcoholic beverage partner for the arena. The partnership launched with the opening of the arena on Sept. 16, offering fans a variety of Coca-Cola drinks to enjoy, including: Coca-Cola®, Coca-Cola® Zero Sugar, Diet Coke®, Sprite®, DASANI®, and smartwater.

Frontwave Arena is ushering in a new era of entertainment for San Diego. Anchored by the spirit of competition and community engagement, Frontwave Arena is a versatile venue that caters to a wide range of sports, entertainment, and community events. The arena hosts 7,500 fans and features craft food concessions, bars, premium seating, and an outdoor plaza.

“Frontwave Arena offers guests a premium experience and partnering with Reyes Coca-Cola Bottling ensures our guests are getting the best non-alcoholic beverage options while visiting the arena,” said Josh Elias, Chief Executive Officer of Frontwave Arena. “We are thankful to Gravitate Sports Marketing who represented Frontwave Arena in the partner solicitation and negotiation and played a vital role in bringing this relationship to fruition.”

“We’re thrilled to bring the joy of Coca-Cola to Frontwave Arena and the thousands of guests who will visit the facility every year,” said Reyes Coca-Cola Bottling Chief Customer Officer – West Region, Jeff Sigmen. “It’s exciting to be here from the very beginning in this amazing facility, and we look forward to seeing the positive impact the arena will bring to the local community.”

RCCB is a West Coast and Midwest bottler and distributor of Coca-Cola, Dr. Pepper and Monster brands. In California, RCCB operates 26 facilities with the help of 6,000 employees. The company distributes products to various locations, including restaurants, sports venues, businesses, healthcare facilities, schools, convenience stores, supermarkets and now Oceanside’s Frontwave Arena.

For more information, visit: https://frontwavearena.com/

About Frontwave Arena

Frontwave Arena is the new gateway to world-class sports and entertainment in North County San Diego. Located in Oceanside, California, the 7,500-capacity arena showcases the best and brightest names in music of all genres, headline comedy, family shows, and community events. In addition to 16-time champion San Diego Sockers of the Major Arena Soccer League and the newly announced NBA G League San Diego Clippers, the venue hosts a growing roster of sports teams, tournaments, and athletic events. Frontwave Arena sets new standards for premium fan experiences with 16 luxury suites, VIP viewing decks, exclusive lounges, and an open-air patio. The venue’s expansive outdoor plaza host performances, activities, and more. www.frontwavearena.com.

About Reyes Coca-Cola Bottling

Reyes Coca-Cola Bottling (RCCB) is a West Coast and Midwest bottler and distributor of
Coca-Cola, Dr Pepper and Monster brands, and operates across 10 states: California, Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, Nevada, Tennessee, and Wisconsin. Reyes Coca-Cola Bottling manufactures and delivers a variety of beverage products to restaurants, sports venues, businesses, health care facilities, schools, convenience stores, and supermarkets. In California, RCCB operates 26 facilities with the help of 6,000 employees. As a local bottler, Reyes Coca-Cola Bottling proudly supports the communities in which it operates. For more information about RCCB, visit https://reyescocacola.com/.