The Oceanside CA Cultural District (OCCD) has just unveiled four new freeway signs and three new street banners. The freeway signage has been installed by CalTrans at both the north and south Mission Avenue exits along the Interstate 5 Freeway. This signage was part of a grant process and installed to bring attention to the state-designated Cultural District, a 3.6 square mile walkable area that celebrates the rich history, creativity and artistic endeavors that make Oceanside a unique cultural epicenter. The three new street banners were selected in an Oceanside High School photography student banner contest and are located along Mission Avenue in front of the school and highlight the students’ depiction of the district. Photography teacher Justin Moodie says, “at Oceanside High School, we’re enabling students with a deep understanding of the local creative industries, professional opportunities in the arts, and key skills that will make our graduates marketable in any career. It’s my belief that students deserve opportunities to make a real impact on the community they live in and that their efforts should not only be seen by their teachers and classmates. Real world projects, like designing municipal banners, are deeply validating of young people as true artists with a great capacity for professional success.”
These new signs and banners lead people right to the heart of the District, which although impacted by COVID-19, will play a critical role in Oceanside’s recovery.
Oceanside is one of only fourteen districts in the state to receive the prestigious designation of an inaugural ‘California Cultural District’ by the California Arts Council, following the application process led by the Oceanside Arts Commission, overseen by the Oceanside Public Library. California Cultural Districts highlight the thriving cultural diversity and unique artistic identities within local communities across California.
The District is centered in Downtown with its boundaries spanning approximately ¾ of a mile in each direction to include The Star Theatreto the north (Sportfisher Drive), Oceanside Museum of Art to the east (Nevada Street), Hill Street Country Club Gallery at LinkSoul to the south (Minnesota Avenue) and Oceanside Pier to the west. This area is normally busy with its historic Sunshine Brooks and Star Theatres, Oceanside Museum of Art and California Surf Museum, Artist Alley, galleries and practicing artists.
The OCCD committee is comprised of representatives from the Oceanside Public Library, Oceanside Museum of Art, MainStreet Oceanside, Visit Oceanside, local residents, arts organizations, business owners, city staff and stakeholders who have been working together to unite and amplify the District as well as advocate for its role in a creative and economic recovery. The goal of the OCCD is to grow and sustain authentic arts and culture opportunities, increase the visibility of local artists, and promote socio-economic prosperity as well as reflecting our ethnic diversity throughout cultural programming and creative activities.
The arts and culture fields are amongst the most impacted sectors in the United States at this time, and Oceanside’s arts organizations are no exception. As they are working creatively to bring District experiences to the community online and support us all through this time, we are reminded of their value and their role in our community.
For more information and to find out ways you can support the District and the amazing arts assets that exist there, visit www.oceansideculturaldistrict.org, email cdimento@oceansideca.us or call (760) 435-5614.
Student photography banners, below
