North County Pulse New Housing, Vendor Rules & a $1B Growth Story

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Know: North County is seeing movement across housing, local business regulation, and company growth—from San Marcos adapting vacant retail space into housing to Escondido formalizing rules for sidewalk vendors.
Do: Track how local cities are responding to shifting market conditions and rethinking how underused space can support long-term community needs.
Watch: Momentum is showing up across the region—from strong performance at CSUSM to ambitious growth goals from companies helping shape North County’s economic future.

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