With the introduction of reliable water to Vista in 1926, agricultural production boomed. Vista’s production of avocados became so famous in the mid 1920’s, that Rose Parade officials requested Vista’s participation in the parade. Vista entered floats twice, in 1928 and 1932, winning awards both times.
The Chamber of Commerce and the Horticultural Society sponsored the 1928 float. Calavo, a avocado packing association, and the Chamber of Commerce sponsored the 1932 entry. This float had Miss Calavo, Marjorie Harmon, riding on it.
